Thursday, 10 September 2020

How to Radically Improve Your Video Call Performances

Seriously? Do's and don's of Video Conferencing
Seriously? Do's and don'ts of Video Conferencing 

Written by Robyn T. Braley 


Video conferencing has been elevated to new levels of use during the COVID-19 pandemic. Online communication has become the only way to have real-time visual and audio conversations in many situations. It has made self-isolation only slightly more bearable.

For business, it has established remote work stations as a new reality. Team meetings, client meetings, training along with consultations with professionals like doctors or accountants are a new normal.   

Like it or not, when you are onscreen, you are on stage baby! My tips in this post will help you to be an even better version of you when on camera.
 
Following these tips will make you look better and sound better. They will heighten your online confidence which will make you feel better about the process.

It doesn't matter whether you use Zoom, Skype, Go-to-Meeting, Blue Jean, Google Meet or any other platform. This post will help improve how you present yourself and how others like family, friends or colleagues receive the message you are communicating no matter how casual the conversation! 

I also touch on online decorum. For example, rolling your eyes while the host is speaking will be noted by the others on the call. Why? Because they are probably bored too! They will be filling time looking at each image, and what is showing behind it, of everyone on the call including you.   

Thursday, 6 February 2020

How is Your Brand Performing in a Tough Economy

Calgary, Alberta, Centre of Canada's Oil Industry  

Written by Robyn T. Braley

When economies are threatened by domestic politics, international trade uncertainty, unexpected natural disasters or the threat of war, it's time to assess the strength of your brand.


Canada has been impacted by challenges in our petroleum industry which drives our national economy. Government, industry and climate change interest groups can't seem to find a compromise that will allow all parties to move forward for the common good.

Many companies will make it through this time. They will adapt, adjust and carefully manage their operations as they find ways to survive.

Others will not be so lucky. A client operating in the petroleum industry manufactured processing equipment valued at $5,000,000 per unit.

When the oil industry collapsed it happened in a hurry, they failed to find new markets for existing products and could not retool to make new products quickly enough. They were forced into receivership.

Another client in commercial construction offers new building and maintenance services. When the economy sucks, their new construction business dives while their maintenance division soars. Owners of large buildings cannot afford to put off maintenance.