Wednesday, 16 May 2018

You Can be a Garage Sale Guru! Garage Sale Tips for Garage Sale Success

Follow these tips and make more money

Written by Robyn T. Braley, 

Brand Specialist, Writer, Speaker


Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. There are so many things taking up so much space in your basement, garage or barn that there is no clear path to – well – anywhere!


The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I are garage sale junkies. Saling has taken us to areas of our city we had never before visited.



We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.

Thursday, 3 May 2018

Unleash the Power of Sponsorship and Maximize your ROI


Written by Robyn T. Braley 



Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none.


There are four questions every sponsor and organizations being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event your are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each others expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?