Written by Robyn T. Braley
Businesses are feeling pressured to leap into the world of social media. Don't get me wrong, if your company is not active on social media, time is passing!
The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.
In this series, I have narrowed down the process to a step-by-step journey. I go back to the basics and provide basic knowledge that will help you make the leap.
All platforms - FaceBook, Twitter, LinkedIn, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers.
Social media is central to online communication and relationship building.
- Increase company awareness
- Build tangible online communities
- Promote company activities
- Position your company within the community
- Communicate with customers, suppliers and within circles of influence
- Attract new customers.