Thursday, 17 August 2017

Basic Business Communications Principles Deliver Results



Magazine interview with Robyn T. Braley and other experts 


A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine and newspaper writers. My expertise ranges from business and personal branding topics to community service and political conversations. 



After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?



Robyn delivering a sold-out keynote address at a 
Buildex Conference


The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview as soon as it is published or goes to air. As I read this story, I also learned a couple of new things from others who were quoted.

Thursday, 4 May 2017

Why You Need Quality Content for Social Media Success. 21 Tips!


Written by Robyn T. Braley

Businesses are feeling pressured to leap into the world of social media. Don't get me wrong, if your company is not active on social media, time is passing! 


The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.  


In this series, I have narrowed down the process to a step-by-step journey.  I go back to the basics and provide basic knowledge that will help you make the leap. 


All platforms - FaceBook, Twitter, LinkedIn, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers. 


Social media is central to online communication and relationship building. 
  • Increase company awareness
  • Build tangible online communities
  • Promote company activities
  • Position your company within the community
  • Communicate with customers, suppliers and within circles of influence 
  • Attract new customers. 
Millennials live in a world driven by social media. However, more people of every age group are becoming social media users. In fact, there are seasoned users in every age group. 

Monday, 30 January 2017

How to Reduce the Time it Takes to Properly Manage Social Media


Written by Robyn T. Braley

You know you should do it. But, you've been putting it off for all of these years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, if not done properly, it can be a complete time waster. 


As you think about the time required to launch and manage a social media program for your business, chills may run down your spine! I'm here to tell you, it doesn’t have to be like that.

Relax. There's hope. I'm here to tell you, it doesn’t have to be like that.


Before going further, let's ask this question, "Why does my business need social media as part of it's brand program?" 


The answer is simple. Social media has become part of the fabric of doing business. 
According to one source, 60% of the buying decision process is completed before a sales rep is ever contacted or you go into a place of business. The potential customer, employee, supplier or other person of interest has checked out the product or company online.


My kids never buy anything before thoroughly checking it out online. I’ve been with them in a retail store when they’ve used their phone to compare a competitor’s product. My son-in-law is a master at comparative shopping.