Wednesday, 10 August 2016

Why Your Personal Brand Matters! What You Need to Know

Written by Robyn T. Braley

The people who matter to your career and business growth have an opinion about you. Whether you are the CEO of a large corporation, a student, warehouse worker, teacher, online marketer, pest control technician, truck driver, welder, farmer, salesperson or Bootstrapper, what they think will impact your success or failure.

Each of us has a brand. For those who own a business, your company brand will usually be closely aligned with your personal brand, particularly in the early years. It only makes sense that the business will take on the personality of the founder. But, the two brands will still have differences.

Defining your personal brand requires authenticity and transparency. Begin the process by asking pointed questions that require thoughtful and honest answers. 

  1. What am I best known for?
  2. What do others think I am known for?
  3. What do I want others to know me for?
  4. What do I need to change to reshape their opinion?

By answering these questions, you will begin to identify the basic elements of your personal brand. You will find positives to build on, and negatives that need some work. Building your brand is a life-long process that requires periodic self-checks.