Friday, 20 September 2013

Selling Starts With a Powerful Elevator Speech!

How to creating a branded elevator speech.

Eight Tips for Creating an Elevator Speech that Works


Written by Robyn T. Braley


The other day I was asked, “What’s an elevator speech?” It is probably not what you think it is.


It is certainly not a spontaneous speech given by a political candidate in an elevator packed with victims praying earnestly that the door will open at the next floor. Make that any floor. 

Neither is it a motivational speech designed to “lift” the sales team to new heights of peak performance. 

Saturday, 7 September 2013

Crisis Media - The Good, The Bad, and The Very Ugly


Crisis Media Skills For Leaders

14 Tips for Media Response in the Midst of a Crisis

Written by Robyn T. Braley


Adrienne Arsenault of the CBC The National, Global TV’s Dawna Friessen, and CTV’s Lisa Laflamme are in the lobby with their camera crews demanding a comment. In the parking lot in front of your head office is a gaggle of newspaper, radio and more TV reporters.


Mobile trucks are parked across the street where technicians are busy locking onto satellite signals. Just when you think it can’t get worse, in walks Anderson Cooper from CNN. Great, now the story has developed legs and gone global.