|Raymond Shores RV Resort|
Tuesday, 31 December 2013
Wednesday, 6 November 2013
|Robyn Braley Speaks at BUILDEX Calgary|
Questions that must be answered before the unthinkable happens.
Written by Robyn T. Braley
I speak at business conferences about various aspects of communications and branding. My presentation, 'Crisis Communication; Managing the Risk' always draws an overflow crowd.
Why? Having a plan is usually ... shall we say ... in the big picture plan ... but is often put aside due to more pressing issues. However, a well written plan is the one thing that could save property and, most important, lives when disasters strike.
|Canmore, Alberta floods of 2013|
The photos are sobering. The audience becomes very, very quiet.
Disaster Knows no BoundaryA crisis can strike at any time to anyone in anyplace. Disaster knows no boundaries.
Monday, 28 October 2013
|Designed by UniMark Creative|
16 Tips For Writing Better Emails
Written by Robyn T. BraleyWriting emails that bring results requires thought and discipline. eNews, or electronic news letters, are a great way for small business-to-business companies to accomplish a number of goals.
I know, I know. You hate going through a deluge of emails every morning. You claim you never look at them before hitting delete. That is the downside. However, if you think about it, I'll be there are some you check more than you realize, especially from companies you know.
Monday, 21 October 2013
Written by Robyn T. BraleyHands On Democracy In Action was written as an Op Ed piece for the Calgary Herald. It addresses voter apathy, low voter turnouts, and gives 8 reasons why everyday citizens should get into the game.
Calgary, AB; It is finished. Finito. Terminé. Last week we learned who was in and who was out as the deadline for nominations passed. This past weekend municipal candidates popped the clutch at all levels. Bring it on, baby.
Close To the Action
Municipal elections are the most hands on of all democratic processes. Political futures are shaped for a lifetime of community service because the grass roots level provides a realistic understanding of how democracy works. Alberta candidates are in races to become our Mayors, City or Town Councillors, School Board Trustees, County Councillors, and Reeves.
Friday, 20 September 2013
|Creating a branded elevator speech.|
Eight Tips for Creating an Elevator Speech that Works
Written by Robyn T. BraleyThe other day I was asked the question, “What’s an elevator speech?” It’s not what you think.
It’s certainly not a spontaneous political speech given by a candidate in an elevator packed with victims praying the door will open at the next floor – make that any floor. Neither is it a motivational speech designed to “lift” the sales team to new levels of peak performance.
Saturday, 7 September 2013
|Crisis Media Skills For Leaders|
14 Tips for Media Response in the Midst of a Crisis
Written by Robyn T. Braley
The National’s Peter Mansbridge, Global TV’s Dawna Friessen, and CTV’s Lisa Laflamme are in the lobby with their camera crews. In the parking lot fronting your head office complex is a gaggle of newspaper, radio and TV reporters.
Mobile trucks are parked across the street where technicians are busy locking onto satellite signals. Just when you think it can’t get worse, in walks Anderson Cooper from CNN. Great, now the story has developed legs and gone global.
Thursday, 1 August 2013
|Re-branding the Cow|
Nine Indicators that It is Time to Rebrand
Written by Robyn T. BraleyI am still asked the question at my seminars. “What is a brand?” Usually the question comes from an older person, but, surprisingly, I also hear it from people in their twenties.
I’m not surprised. The word is thrown around in different ways and in different contexts. No wonder there is confusion.
|When Lightning Strikes|
No matter how much time you spend creating a Crises Communication plan, you are never fully prepared when the unthinkable happens. You can never know how deeply the devastation will cut into your soul until it happens to you.
As you try to assess the degree to which your business has been destroyed while standing waist deep in liquid filth, a crises communications plan may not be the first thing that comes to your mind.