Thursday, 19 November 2020

A Media Release is a Perfect Tool for Promoting Your Company News, New Product or Big Idea to All Media

The role of a Media Release in today's world of blended media!

Ideal for promoting across mainstream, online and social media platforms! Part 1 of 2.

Written by Robyn T. Braley

You have exciting news! Your company has just developed a revolutionary new product that will change thousands of lives. 

Your assignment is to have hundreds of thousands of people read, see and hear the life-changing news about your innovative new product. Should you choose to accept it, your assignment is to pitch the story to mainstream, online and social media so it can be published, broadcast and posted. 

How will you do this? I have a simple answer! Write a media release so well crafted that it will convince global media to tell your story to the masses! 

Thursday, 10 September 2020

Radically Improve Your Video Call Performances

Seriously? Do's and don's of Video Conferencing
Seriously? Do's and don'ts of Video Conferencing 

Written by Robyn T. Braley 

Video conferencing has been elevated to new levels of use during the COVID-19 pandemic. Online communication has become the only way to have real-time visual and audio conversations in many situations. It has made self-isolation only slightly more bearable.

For business, it has established remote work stations as a new reality. Team meetings, client meetings, training along with consultations with professionals like doctors or accountants are a new normal.   

Like it or not, when you are onscreen, you are on stage baby! My tips in this post will help you to be an even better version of you when on camera.
Following these tips will make you look better and sound better. They will heighten your online confidence which will make you feel better about the process.

It doesn't matter whether you use Zoom, Skype, Go-to-Meeting, Blue Jean, Google Meet or any other platform. This post will help improve how you present yourself and how others like family, friends or colleagues receive the message you are communicating no matter how casual the conversation! 

I also touch on online decorum. For example, rolling your eyes while the host is speaking will be noted by the others on the call. Why? Because they are probably bored too! They will be filling time looking at each image, and what is showing behind it, of everyone on the call including you.   

Thursday, 6 February 2020

How is Your Brand Performing in a Tough Economy

Calgary, Alberta, Centre of Canada's Oil Industry  

Written by Robyn T. Braley

When economies are threatened by domestic politics, international trade uncertainty, unexpected natural disasters or the threat of war, it's time to assess the strength of your brand.

Canada has been impacted by challenges in our petroleum industry which drives our national economy. Government, industry and climate change interest groups can't seem to find a compromise that will allow all parties to move forward for the common good.

Many companies will make it through this time. They will adapt, adjust and carefully manage their operations as they find ways to survive.

Others will not be so lucky. A client operating in the petroleum industry manufactured processing equipment valued at $5,000,000 per unit.

When the oil industry collapsed it happened in a hurry, they failed to find new markets for existing products and could not retool to make new products quickly enough. They were forced into receivership.

Another client in commercial construction offers new building and maintenance services. When the economy sucks, their new construction business dives while their maintenance division soars. Owners of large buildings cannot afford to put off maintenance.

Thursday, 12 December 2019

Beware The Open Microphone; Lessons from Justin Trudeau, Donald Trump and Naheed Nenshi

Written by Robyn T. Braley

I speak at conferences and do media interviews about social media. I can always depend on athletes, politicians or business leaders to provide fresh examples of what not to do or say in the media. They have been caught on camera saying or doing something silly or offensive. 

Instantly the clip is uploaded to the internet and goes viral. Then it gets worse! TV NEWS Networks pick up the story and broadcast the segment through news cycles around the world. 

Think of it in layman's terms. That wild and crazy guy dancing on the table at the company party to thunderous applause may not play well with upper management or customers watching it in their social media feeds. 

We've all seen posts of racial, sexist, political, or other nasty comments on leaders' social media platforms. As a communication specialist and coach, I teach this simple mantra! 

Thursday, 31 October 2019

Why Relationships Matter in a Toxic World Swept by Negativity Fueled by Nattering Rats

Do you feel the rats are winning?

Written by Robyn T. Braley

Communication can be what you say, how you say it and how it is received. It my also go beyond the spoken word to include body language and all forms of written and visual messaging. 

The purpose of communicating is to connect with another person. Your goal is to form some level of an emotional bridge.   

After you've communicated, the focus shifts from you to the other person. 

  • Will they respond? 
  • Will it be a positive or negative reaction? 
  • Will they engage in dialogue or take some type of action? 

When two way communication happens the seeds of a relationship are sown. As conversations progress, relationships are accelerated when there is authenticity and transparency. Person A demonstrates that they respect and value Person B's opinions and positions.