Thursday, 21 June 2018

What Will Your Business Look Like the Day After Disaster

Houses burn during the devastating forest wildfire in
Fort McMurray, Alberta in 2016

Written by Robyn T. Braley

What will your business look like that day after the unthinkable happens to your business. There is seldom a warning for the explosion, the fire, the flash flood, the IT hack, the financial crisis or the death happens.

In most cases, planning for disaster will reduce the impact or even eliminate it entirely. Cleaning up the warehouse, properly storing flammable materials,  training the staff or hiring qualified IT specialists are make-sense preventative actions.     

A Crises Communications Plan, even one roughed out on a coffee shop napkin, can save lives, keep your business operating and protect your company's reputation.  

But, the destruction of “things” is secondary. People’s lives – men, women, children, and families - can be destroyed in an instant. The lives they knew yesterday will never be the same.

Wednesday, 16 May 2018

You Can be a Garage Sale Guru! Garage Sale Tips for Garage Sale Success

Follow these tips and make more money

Written by Robyn T. Braley, 

Brand Specialist, Writer, Speaker

Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. There are so many things taking up so much space in your basement, garage or barn that there is no clear path to – well – anywhere!

The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I are garage sale junkies. Saling has taken us to areas of our city we had never before visited.

We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.

Thursday, 3 May 2018

Unleash the Power of Sponsorship and Maximize your ROI

Written by Robyn T. Braley 

Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none.

There are four questions every sponsor and organizations being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event your are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each others expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?

Wednesday, 31 January 2018

Sold is Not a Four Letter Word. Eight Keys that Open Doors to Sales Success!

Written by Robyn T Braley

Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 

Sales is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and it's not pretty. 

What? Me Sell?
In a sour economy, some are forced to start their own business when all other job searches have failed. Whatever your new business will be, sales will play a major role.
Some companies challenge their entire staff to think 'sales.' Their goal is to motivate staff to be aware of possible opportunities and feed leads to the sales team. 

Wednesday, 4 October 2017

Network Your Way to Career Success Through Building Strong Relationships

A solid handshake is the first step towards
forming a relationship. 

Written by Robyn T. Braley

I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go.

Why? Because I have made business connections that resulted in  contracts at every kind of event you can name.

The purpose of networking is not to collect a pocket full of business cards. It is  to connect and begin a conversation that will lead to forming some level of relationship.


Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand. 

For some, networking is natural and easy. For others, it is one of the most frightening exercises you can imagine.

Wednesday, 30 August 2017

Increase Social Media Engagement with 20 Tips for Writing and Formatting Blog Content

Written by Robyn T. Braley

Writing content for blogs or other online use requires a different approach than writing content for essays, reports magazines or newspapers. 

Writing blog content that effectively tells your story requires thought and discipline. The message must be carefully crafted. Short is always good, but not at the expense of meaning. 

Thursday, 17 August 2017

Basic Business Communications Principles Deliver Results

Interview with Robyn T. Braley and other industry experts 

A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine or newspaper writers. My expertise ranges from business and personal branding topics to community service and politics. 

After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?

Robyn delivering a sold-out keynote address at a 
Buildex Conference

The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and other relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview you've done as soon as it is published or goes to air. As I read this story when it came out, I learned a couple of new things from others who were quoted.