|Houses burn during the devastating forest wildfire in |
Fort McMurray, Alberta in 2016
Written by Robyn T. Braley
What will your business look like that day after the unthinkable happens to your business. There is seldom a warning for the explosion, the fire, the flash flood, the IT hack, the financial crisis or the death happens.
In most cases, planning for disaster will reduce the impact or even eliminate it entirely. Cleaning up the warehouse, properly storing flammable materials, training the staff or hiring qualified IT specialists are make-sense preventative actions.
A Crises Communications Plan, even one roughed out on a coffee shop napkin, can save lives, keep your business operating and protect your company's reputation.
But, the destruction of “things” is secondary. People’s lives – men, women, children, and families - can be destroyed in an instant. The lives they knew yesterday will never be the same.