Thursday, 27 June 2019

15 Reasons Why I am Proud to Be a Canadian


Written by Robyn T. Braley

I can't believe another Canada Day is near. For many Canadians, July 1st is also the official launch of summer. 


Many reading this do not live in Canada. You may have observed that Canadian's aren't usually pushy or loud about being Canadian. However, we feel our patriotism deeply. We just don't always talk about it.

We love our nation and are proud to be Canadians. What moves me the most is listening to the stories of new Canadians – either recent or from decades ago - explaining what it means to be a citizen. It is easy to take for granted the many benefits and blessing offered by our country.   

Thursday, 21 March 2019

Time for a Spring Checkup? 10 Tips to Kick-start Company Growth in Uncertain Times

Spring time is the perfect time for a brand check-up! How is yours performing? 

Written by Robyn T. Braley  

What shape will your business be in by this time next year? Is there risk? Is there reward? 


What steps can you take to make this year the best it can be in spite of economic and political circumstances?


With unpredictable global economies, political and business leaders, many investors lack confidence making future planning is difficult. If you don't have investors to worry about, you have bankers!

However, you can only operate your company based on what you know today! You can hope for a better tomorrow but you can only control what you can control today.

Don’t get me wrong, we have clients who’s businesses are excelling and setting all-time sales records in the midst of a sluggish economy. But we also have clients who are struggling. 

I've written about survival strategies before. Whatever your circumstance, it's never a bad idea to review your brand and marketing performance. Is there a different way to look at your situation? 

1. Begin from Where You Are

A mentor of mine shared this simple but profound truth. ‘Begin from where you are!’ It sounds simplistic, but when you think about it, it makes sense. 

Today you KNOW you have a PROBLEM or OPPORTUNITY. You know that you do or don't have the tools needed to address it. It's that simple. 

Can you MOVE forward based on what you know today about your realities as they are right now? 

  1. What is the problem or opportunity!
  2. What are your strengths?
  3. What are your weakness?
  4. What do you know for certain?
  5. What DON'T you KNOW that you SHOULD?
  6. How will you address that?
  7. What is your plan?

Friday, 16 November 2018

The 11 ‘P’s’ for Social Media Success

I know you’ve heard it. Perhaps you’ve even said it. "Forget Social Media. It’s just a passing fad!" 
The next time this idea enters your consciousness, take an Aspirin, Tylenol or Advil. Then, lay down and rest until the idea dissolves into visions of kittens or lambs!


Thursday, 28 June 2018

Yahoo! What You Need to Know to Survive the Stampede 2018 Corporate Networking Marathon

Written by Robyn T. Braley

Networking happens everywhere at the Calgary Stampede

First impressions are everything. But so are last impressions. Make sure both are the best that they can be! Don't be known as, "That guy or gal who ..."


Throwing up on the boss’s spouse during an awkward attempt to hit on them, their son or daughter is not how you want Stampede 2018 to be remembered. It's just not!



It’s billed as the greatest outdoor show on earth. It's also a city-wide networking marathon. 

Stampede is hard to describe to people who have never been there. The Calgary Stampede is more of an all-encompassing fully engaged experience than an event confined to a geographic location.

While 1.3 million+ will pass through the Stampede Park turnstiles for the 10 day exhibition, all star rodeo and agricultural fair, a celebration of western heritage and community spirit will spread like wildfire through the city.


Jessica and Jeff Roy ready to network at Stampede events!
Companies spend thousands of PR dollars to make their event one to remember. Being on the invite list gives access to people you would never otherwise meet.

Company presidents join 100’s of employees wearing cowboy hats, shirts, blue jeans and boots. Stampede is a time for building relationships with employees, clients, suppliers and the community.

Thursday, 21 June 2018

What Will Your Business Look Like the Day After Disaster

Houses burn during the devastating forest wildfire in
Fort McMurray, Alberta in 2016


Written by Robyn T. Braley

What will your business look like that day after the unthinkable happens to your business. There is seldom a warning for the explosion, the fire, the flash flood, the IT hack, the financial crisis or the death happens.


In most cases, planning for disaster will reduce the impact or even eliminate it entirely. Cleaning up the warehouse, properly storing flammable materials,  training the staff or hiring qualified IT specialists are make-sense preventative actions.     


A Crises Communications Plan, even one roughed out on a coffee shop napkin, can save lives, keep your business operating and protect your company's reputation.  

But, the destruction of “things” is secondary. People’s lives – men, women, children, and families - can be destroyed in an instant. The lives they knew yesterday will never be the same.

Wednesday, 16 May 2018

You Can be a Garage Sale Guru! Garage Sale Tips for Garage Sale Success

Follow these tips and make more money

Written by Robyn T. Braley, 

Brand Specialist, Writer, Speaker


Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. There are so many things taking up so much space in your basement, garage or barn that there is no clear path to – well – anywhere!



The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I love garage sales. You might even say we are garage sale junkies. Saling has taken us to areas of our city we had never before visited.

We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.


Thursday, 3 May 2018

Unleash the Power of Sponsorship and Maximize your ROI


Written by Robyn T. Braley 



Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none.


There are four questions every sponsor and organizations being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event your are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each others expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?