Thursday, 6 February 2020

How is Your Brand Performing in a Tough Economy

Calgary, Alberta, Centre of Canada's Oil Industry  

Written by Robyn T. Braley

When economies are threatened by domestic politics, international trade uncertainty, unexpected natural disasters or the threat of war, it's time to assess the strength of your brand.


Canada has been impacted by challenges in our petroleum industry which drives our national economy. Government, industry and climate change interest groups can't seem to find a compromise that will allow all parties to move forward for the common good.

Many companies will make it through this time. They will adapt, adjust and carefully manage their operations as they find ways to survive.

Others will not be so lucky. A client operating in the petroleum industry manufactured processing equipment valued at $5,000,000 per unit.

When the oil industry collapsed it happened in a hurry, they failed to find new markets for existing products and could not retool to make new products quickly enough. They were forced into receivership.

Another client in commercial construction offers new building and maintenance services. When the economy sucks, their new construction business dives while their maintenance division soars. Owners of large buildings cannot afford to put off maintenance.

Thursday, 12 December 2019

15 Social Media Behavior Tips Inspired by Prime Minister Justin Trudeau, Calgary Mayor Naheed Nenshi and Dennis Wideman

Social Media tips from PM Justin Trudeau,
 Mayor Naheed Nenshi and Dennis Wideman

Written by Robyn T. Braley


When I speak at  conferences or do media interviews about social or traditional media behavior and performance, I can always depend on athletes, politicians, business and other leaders to provide fresh examples of bad behavior that was caught on camera or inappropriate comments discovered in their feeds.


As a communications and brand specialist, I hammer home the mantra, 

"If you don't want to see it, read it or hear it in the media, don't do it, say it, show it, write it or upload a video from your phone." 


The world recently witnessed Canadian Prime Minister Justin Trudeau and other NATO leaders ridiculing US President Donald Trump during a reception at Buckingham Palace. They were unaware their conversation and interactions were being recorded. The incident was soon labeled the ‘hot mike debacle!’

Thursday, 31 October 2019

Why Relationships Matter in a Toxic World Swept by Negativity Fueled by Nattering Rats

Do you feel the rats are winning the rat race?


Written by Robyn T. Braley



Communication can be what you say, how you say it and how it is received. It my also go beyond the spoken word to include body language and all forms of written and visual messaging. 


The purpose of communicating is to connect with another person. Your goal is to form some level of an emotional bridge.   

After you've communicated, the focus shifts from you to the other person. 

  • Will they respond? 
  • Will it be a positive or negative reaction? 
  • Will they engage in dialogue or take some type of action? 

When two way communication happens the seeds of a relationship are sown. As conversations progress, relationships are accelerated when there is authenticity and transparency. Person A demonstrates that they respect and value Person B's opinions and positions. 

Sunday, 29 September 2019

What Your Body is Saying That Your Mouth is Not!

Written by Robyn T. Braley

Your body language is a big part of your personal brand. And, that’s important because your brand is what others think it is.


1.    What is your body language saying about you?
2.    Do you know what subliminal messages you send?


Why Body Language Matters

Knowing can be the difference between being taken seriously or not. Strong body language speaks to credibility and trust. Shifty eyes, slouching, wild gestures and the failure to listen intently signal the direct opposite.  

Thursday, 26 September 2019

Top 10 Brandit Posts of the Past Year - Branding, Sales, Inspiration

Every summer I publish the Top 10 Brandit posts for the previous year. Whether you own an established business, are bootstrapping a startup or just looking for a good read, there is something listed below for you. I Am Honored


More that 70,000 people have read one or more articles since we launched Brandit. Most live in Canada but many are in different parts of the world.

My goal is to help you grow your business or personal brand. Thank you for your loyalty and placing your trust in my content. Please reTweet or Facebook any you find helpful! Also comment with any ideas the posts give you . 

Thursday, 27 June 2019

15 Reasons Why I am Proud to Be a Canadian


Written by Robyn T. Braley

I can't believe another Canada Day is near. For many Canadians, July 1st is also the official launch of summer. 


Many reading this do not live in Canada. You may have observed that Canadian's aren't usually pushy or loud about being Canadian. However, we feel our patriotism deeply. We just don't always talk about it.

We love our nation and are proud to be Canadians. What moves me the most is listening to the stories of new Canadians – either recent or from decades ago - explaining what it means to be a citizen. It is easy to take for granted the many benefits and blessing offered by our country.   

Thursday, 21 March 2019

Time for a Spring Checkup? 10 Tips to Kick-start Company Growth in Uncertain Times

Spring time is the perfect time for a brand check-up! How is yours performing? 

Written by Robyn T. Braley  

What shape will your business be in by this time next year? Is there risk? Is there reward? 


What steps can you take to make this year the best it can be in spite of economic and political circumstances?


With unpredictable global economies, political and business leaders, many investors lack confidence making future planning is difficult. If you don't have investors to worry about, you have bankers!

However, you can only operate your company based on what you know today! You can hope for a better tomorrow but you can only control what you can control today.

Don’t get me wrong, we have clients who’s businesses are excelling and setting all-time sales records in the midst of a sluggish economy. But we also have clients who are struggling. 

I've written about survival strategies before. Whatever your circumstance, it's never a bad idea to review your brand and marketing performance. Is there a different way to look at your situation? 

1. Begin from Where You Are

A mentor of mine shared this simple but profound truth. ‘Begin from where you are!’ It sounds simplistic, but when you think about it, it makes sense. 

Today you KNOW you have a PROBLEM or OPPORTUNITY. You know that you do or don't have the tools needed to address it. It's that simple. 

Can you MOVE forward based on what you know today about your realities as they are right now? 

  1. What is the problem or opportunity!
  2. What are your strengths?
  3. What are your weakness?
  4. What do you know for certain?
  5. What DON'T you KNOW that you SHOULD?
  6. How will you address that?
  7. What is your plan?