Thursday, 17 August 2017

Basic Business Communications Principles Deliver Results



Magazine interview with Robyn T. Braley and other experts 


A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine and newspaper writers. My expertise ranges from business and personal branding topics to community service and political conversations. 



After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?



Robyn delivering a sold-out keynote address at a 
Buildex Conference


The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview as soon as it is published or goes to air. As I read this story, I also learned a couple of new things from others who were quoted.

Thursday, 4 May 2017

Why You Need Quality Content for Social Media Success. 21 Tips!


Written by Robyn T. Braley

Businesses are feeling pressured to leap into the world of social media. Don't get me wrong, if your company is not active on social media, time is passing! 


The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.  


In this series, I have narrowed down the process to a step-by-step journey.  I go back to the basics and provide basic knowledge that will help you make the leap. 


All platforms - FaceBook, Twitter, LinkedIn, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers. 


Social media is central to online communication and relationship building. 
  • Increase company awareness
  • Build tangible online communities
  • Promote company activities
  • Position your company within the community
  • Communicate with customers, suppliers and within circles of influence 
  • Attract new customers. 
Millennials live in a world driven by social media. However, more people of every age group are becoming social media users. In fact, there are seasoned users in every age group. 

Monday, 30 January 2017

How to Reduce the Time it Takes to Properly Manage Social Media


Written by Robyn T. Braley

You know you should do it. But, you've been putting it off for all of these years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, if not done properly, it can be a complete time waster. 


As you think about the time required to launch and manage a social media program for your business, chills may run down your spine! I'm here to tell you, it doesn’t have to be like that.

Relax. There's hope. I'm here to tell you, it doesn’t have to be like that.


Before going further, let's ask this question, "Why does my business need social media as part of it's brand program?" 


The answer is simple. Social media has become part of the fabric of doing business. 
According to one source, 60% of the buying decision process is completed before a sales rep is ever contacted or you go into a place of business. The potential customer, employee, supplier or other person of interest has checked out the product or company online.


My kids never buy anything before thoroughly checking it out online. I’ve been with them in a retail store when they’ve used their phone to compare a competitor’s product. My son-in-law is a master at comparative shopping.

Wednesday, 2 November 2016

What You Need to Know Before Launching Your Business Social Media Program

Written by Robyn T. Braley

I know you’ve heard it. "Forget Social Media. It’s just a passing fad!" 


The next time someone at your company says that, ask them to take an Aspirin, Tylenol or Advil. Then, ask them to lay down and rest until the feeling passes!

Is it finally time for your business to launch a social media program? Think about it this way.

Wednesday, 10 August 2016

Why Your Personal Brand Matters! What You Need to Know



Written by Robyn T. Braley

The people who matter to your career and business growth have an opinion about you. Whether you are the CEO of a large corporation, a student, warehouse worker, teacher, online marketer, pest control technician, truck driver, welder, farmer, salesperson or Bootstrapper, what they think will impact your success or failure.


Each of us has a brand. For those who own a business, your company brand will usually be closely aligned with your personal brand, particularly in the early years. It only makes sense that the business will take on the personality of the founder. But, the two brands will still have differences.

Defining your personal brand requires authenticity and transparency. Begin the process by asking pointed questions that require thoughtful and honest answers. 


  1. What am I best known for?
  2. What do others think I am known for?
  3. What do I want others to know me for?
  4. What do I need to change to reshape their opinion?

By answering these questions, you will begin to identify the basic elements of your personal brand. You will find positives to build on, and negatives that need some work. Building your brand is a life-long process that requires periodic self-checks.

Wednesday, 6 July 2016

Creating a New Logo? What You Need to Know so it Won't Suck? Tips!

We didn't design this. We just wish we had!
Written by Robyn T. Braley

So, you’ve chosen a company name. Now the time has come to create a logo. Let’s ask the obvious question. As a start-up, why do you need one?


Easy answer! Your logo will provide instant recognition. People around the world recognize the Nike swoosh as soon as they see it. It is a simple yet brilliant design!

Your goal is to develop an icon that will quickly become the visual image that instantly identifies your company. As a new company, it signals that you are serious about what you are doing. 

The latest logo created by Unimark is for a new
oil & gas company manufactures an environmentally
sensitive product that eliminates emissions caused by flaring
unwanted vapors into the atmosphere during the refining. 

Loyal Brandit readers know that my constant theme is branding. Everything comes back to the brand.

And, what is a brand? A brand is what others think it is. Plain and simple.

Tuesday, 28 June 2016

StartUp Funding! Tips, Ideas for Bootstrappers

Written by Robyn T. Braley


If you are reading Brandit for the first time, we are in the midst of a series packed full of practical ideas about how to Bootstrap a company into existence. 


If you are about to start a business and have limited capital, you are in the right place for tips and ideas.


Many Bootstrappers are thrust unexpectedly into starting their own business. The timing is not always of their own choosing. Some were downsized and left with few other options.

The key is to have passion and enthusiasm for what you are about to do. With little money to work with, knowledge, ingenuity and persistence will be your primary resources. Add a healthy dose of motivation, and you are good to go!

At some point, Bootstrappers need capital. Without sounding cliché, it takes money to make money. However, before scheduling a meeting with your banker, let’s explore a variety of options for leveraging your resources.