Wednesday, 16 May 2018

Garage Sale Tips for Garage Sale Success

You can become a garage sale guru.

Written by Robyn T. Braley

Brand specialist, writer, speaker

Your basement is filled with treasures. Well, you call them treasures. Your spouse calls them junk. There are so many things taking up so much space in your basement or garage there is no clear path to – well – anywhere!


Your family jokes about submitting your name to The Hoarders TV Show thinking you would be a perfect candidate. The mood has become serious as you’ve noticed secretive glances between your adult children signaling the idea is no longer a joke.

Bowing to pressure, you agree to having a sale. It is then that the branding urges take over. I’m a brand specialist. We will brand our sale.

Full Disclosure

I admit it. I’m a garage sale junkie. My wife and I have been known to get up on a sunny Saturday, pick up a breakfast sandwich at McDonalds, and head out garage saling. We end the day in a trendy little coffee shop siping lattes and discussing our new treasures.

Thursday, 3 May 2018

Unleash the Power of Sponsorship and Maximize your ROI


Written by Robyn T. Braley 



Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none.


There are four questions every sponsor and organizations being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event your are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each others expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?

Wednesday, 31 January 2018

Sold is Not a Four Letter Word. Eight Keys that Open Doors to Sales Success!



Written by Robyn T Braley


Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 


Sales is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and it's not pretty. 

What? Me Sell?
In a sour economy, some are forced to start their own business when all other job searches have failed. Whatever your new business will be, sales will play a major role.
Some companies challenge their entire staff to think 'sales.' Their goal is to motivate staff to be aware of possible opportunities and feed leads to the sales team. 

Wednesday, 4 October 2017

Network Your Way to Career Success Through Building Strong Relationships


A solid handshake is the first step towards
forming a relationship. 

Written by Robyn T. Braley

I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go.


Why? Because I have made business connections that resulted in  contracts at every kind of event you can name.


The purpose of networking is not to collect a pocket full of business cards. It is  to connect and begin a conversation that will lead to forming some level of relationship.

 

Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand. 

For some, networking is natural and easy. For others, it is one of the most frightening exercises you can imagine.

Wednesday, 30 August 2017

Increase Social Media Engagement with 20 Tips for Writing and Formatting Blog Content


Written by Robyn T. Braley

Writing content for blogs or other online use requires a different approach than writing content for essays, reports magazines or newspapers. 

Writing blog content that effectively tells your story requires thought and discipline. The message must be carefully crafted. Short is always good, but not at the expense of meaning. 

Thursday, 17 August 2017

Basic Business Communications Principles Deliver Results



Interview with Robyn T. Braley and other industry experts 


A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine or newspaper writers. My expertise ranges from business and personal branding topics to community service and politics. 



After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?



Robyn delivering a sold-out keynote address at a 
Buildex Conference


The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and other relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview you've done as soon as it is published or goes to air. As I read this story when it came out, I learned a couple of new things from others who were quoted.

Thursday, 4 May 2017

Why You Need Quality Content for Social Media Success. 21 Tips!


Written by Robyn T. Braley

Businesses are feeling pressured to leap into the world of social media. Don't get me wrong, if your company is not active on social media, time is passing! 


The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.  


In this series, I have narrowed down the process to a step-by-step journey.  I go back to the basics and provide basic knowledge that will help you make the leap. 


All platforms - FaceBook, Twitter, LinkedIn, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers. 


Social media is central to online communication and relationship building. 
  • Increase company awareness
  • Build tangible online communities
  • Promote company activities
  • Position your company within the community
  • Communicate with customers, suppliers and within circles of influence 
  • Attract new customers. 
Millennials live in a world driven by social media. However, more people of every age group are becoming social media users. In fact, there are seasoned users in every age group.